Exploratory analysis reveals the impact of influencers on alcohol consumption in low and middle-income countries, suggesting public health implications.
Social media influencers construct sophisticated narratives positioning alcohol as integral to social success and aspirational lifestyles. These marketing strategies extend beyond product promotion to embed alcohol consumption within fundamental social needs, representing significant public health concerns in LMICs with underdeveloped digital regulatory frameworks.
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Singh et al. (2026) studied this question.
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