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This study aims to explore the influence of data mining techniques on business decision-making processes.

April 27, 2026Open Access

Impact of Data Mining Techniques on Business Decision-Making – An Conceptual Framework

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This conceptual framework examines how data mining techniques enhance decision-making quality in businesses, indicating significant benefits.

This study aims to explore the influence of data mining techniques on business decision-making processes.
Examined key data mining techniques such as classification, clustering, and regression.
Analyzed their application in various business functions like marketing and finance.
Discussed the integration of data mining with technologies like AI and big data analytics.
Data mining significantly improves decision quality by reducing uncertainty.
Enabled predictive analysis leading to better strategic decisions.
Facilitated personalized customer engagement and efficient resource utilization.

Dr.Umamaheswari.S et al. (2026) studied this question.

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This conceptual framework examines how data mining techniques enhance decision-making quality in businesses, indicating significant benefits.