The SHS LEARN Lab is an open-access, evidence-based repository of health resources developed to support elementary teachers following educational disruptions during the pandemic.
The SHS LEARN Lab is an open-access, evidence-based repository of health resources developed to support elementary teachers following educational disruptions during the pandemic. The purpose of this study was to explore the feasibility of using social media as a promotional method for the health resource repository across four social media platforms. Using platform-specific insight tools, metrics were collected from each account during two consecutive campaign periods between November to December 2023. TikTok content was viewed by the most individuals (n = 6,100), followed by YouTube (n = 2,403), and Instagram (n =190). Across all platforms, weekly activity predominately met “average” to “above average” engagement rate thresholds. Analyses revealed a significant difference in engagement rates between X and YouTube from Weeks 1 to 8 (t(14) = 2.27, p < 0.05). This study provides a framework to analyze social media performance and underscores the campaigns effectiveness on health resource accessibility among teachers.
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Young et al. (2024) studied this question.
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