When Urban Tourism Growth Becomes a Moral Problem: An Ethical Framework for Sustainable Urban Tourism

Urban tourism is frequently promoted as a driver of regeneration, competitiveness, and local economic growth. However, its expansion increasingly generates overtourism, environmental degradation, social inequality, gentrification pressures, and cultural commodification in densely populated cities. Although existing tourism research has examined these challenges from managerial, planning, and sustainability perspectives, less attention has been paid to their ethical foundations. This conceptual paper addresses that gap by developing an integrated ethical framework for sustainable urban tourism through a structured, theory-driven synthesis of literature in environmental ethics, social justice theory, virtue ethics, and urban tourism studies. The paper makes three main contributions: it reframes urban tourism growth as a moral and normative issue rather than merely an economic one; it organizes the key ethical dilemmas of urban tourism as interconnected outcomes of growth-oriented development; and it links ethical principles to stakeholder responsibilities and desired governance outcomes. The proposed framework positions tourists, businesses, and policymakers as moral agents and identifies ecological integrity, social equity, and cultural protection as core criteria for evaluating tourism development. As a conceptual study, however, the framework remains theoretical and requires future empirical application and testing across different urban contexts.