Explores consumer buying behaviour in Pune’s two-wheeler market after GST changes, indicating significant price sensitivity.
The Indian automotive industry continues to be highly sensitive to changes in fiscal policy such as GST rationalization. Although tax rationalization is meant to encourage demand growth, consumer behaviours pertaining to buying decisions based on price sensitivity are largely unknown when dealing with high-population urban centers such as Pune. The automotive industry acts as an important factor driving economic growth in India, making huge contributions to the overall GDP and manufacturing of the country. In the current scenario, the city of Pune stands out as one of the key
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Sharma et al. (2026) studied this question.
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