What question did this study set out to answer?

This research explores how hairdressing service encounter factors impact customer satisfaction and behavioral continuance intention.

The Effects of Hairdressing Service Encounter Factors on Customer Satisfaction and Behavioral Continuance Intention: Focusing on the Mediating Role of Affective Commitment

View Full Paper

Ask AI

Bookmark

Authors

Research finds customer satisfaction and continuance intention are enhanced by service factors, indicating affective commitment's mediating role.

This research explores how hairdressing service encounter factors impact customer satisfaction and behavioral continuance intention.
Online survey with 450 respondents conducted in July–August 2025
Utilized factor analysis and regression analysis
Conducted three-step mediation analysis to test affective commitment
Service factors increased affective commitment, influencing customer satisfaction and continuance intention.
Customer satisfaction was significantly affected by service delivery, consultation, supplementary services, payment, and greeting.
Affective commitment showed strong positive effects on both customer satisfaction and continuance intention.

Ji-Yeon Jang (2026) studied this question.

View Full Paper

Ask AI

Bookmark

Research finds customer satisfaction and continuance intention are enhanced by service factors, indicating affective commitment's mediating role.