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The research aims to explore how behavioural finance influences ESG investment decision-making among individual investors.

April 30, 2026Open Access

Behavioural Finance Perspectives On Esg Investment Decision-Making

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Survey reveals cognitive biases and values drive ESG portfolio allocation, suggesting strategies for asset managers.

The research aims to explore how behavioural finance influences ESG investment decision-making among individual investors.
Survey of 106 respondents conducted
Data analyzed using multiple regression, chi-square tests, ANOVA, and correlation analysis in R 4.2.0
Investigated relationships between cognitive biases, emotional influences, risk perceptions, and personal values
Value alignment and emotional influence are strongest predictors of ESG commitment
Risk perception significantly moderates ESG adoption
Investors with strong value alignment are 3.48 times more likely to hold high ESG allocations

Unknown (2026) studied this question.

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