ABSTRACT Integrating sustainability into luxury practices presents unique challenges. Using a two‐phase Delphi method, this study develops consensus‐based recommendations for sustainable luxury. Findings identify key priorities including traceability, fair labour, circular design, and sustainable materials as essential for aligning luxury with ethical and environmental imperatives. The importance of authentic communication and consumer education also emerged. These findings provide managers with guidance on sequencing interventions, embedding checkpoints, and aligning operations with stakeholder expectations while informing policymakers on incentives and standards to foster ethical, environmentally responsible, and socially equitable luxury practices. By bridging academic, managerial, and policy perspectives, this study advances an integrative understanding of sustainable luxury as both an ethical commitment and a strategic advantage, contributing to the transition toward responsible innovation.
Greco et al. (Tue,) studied this question.
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