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Examine current marketing practices of core facilities to enhance user engagement and sustainability.

May 1, 2026

Practical strategies for marketing a core facility.

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Examine current marketing practices of core facilities to enhance user engagement and sustainability.
Conducted a survey of marketing practices used by core facilities
Analyzed perceived effectiveness of different marketing approaches
Developed a framework integrating business methods with operational realities
Marketing methods rated as slightly to moderately effective
Need for improved tactics or new strategies identified
Framework emphasizes self-evaluation, measurable goals, and valuable content creation

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Survey identifies common marketing challenges in core facilities, suggesting new strategies for user engagement.

Tagnani et al. (2026) studied this question.

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