July 1, 1996Journal of Marketing
Trust: The Social Virtues and the Creation of Prosperity
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Discussion
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Implication
Comparative cultural analysis reveals the influence of social trust on modern economies, indicating that shared social capital is necessary for large-scale enterprise competitiveness.
Key Points
- To examine the cultural foundations of economic life and determine how social trust and social capital drive national prosperity in global capitalism.
- Conducted a comparative analysis across diverse national cultures to evaluate the relationship between cultural habits and economic structures.
- Assessed organizational models in modern capitalism to identify prerequisites for building large-scale, flexible corporations.
- Societies with high levels of social trust generate robust social capital, enabling the formation of flexible, large-scale business enterprises essential for global competitiveness.
- Unchecked individualism weakens spontaneous social cooperation, eroding the cultural foundation required to sustain long-term economic health.
Cite This Study
Schneider et al. (1996) studied this question.