Determining Environmental Dynamics and Strategy: A Qualitative Study on the Comparison Between Human Manager and Artificial Intelligence

March 10, 2025Open Access

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Key Points

This study aims to analyze the roles of artificial intelligence and human managers in decision-making processes within environmental dynamics.
Qualitative research utilizing semi-structured forms directed at humans and AI.
Content analysis conducted to evaluate the obtained data across three main themes: environmental changes, business definitions, and strategic behavior.
Data comparison highlights similarities between AI and human managers in decision-making contexts.
A 71% overall similarity was found in coding between AI and human managers.
Similarities of 61% identified in recognizing environmental changes and 89% in defining the business world.
Complete overlap observed in strategic behavior suggestions, with human managers emphasizing ethical and emotional aspects more than AI.

Qualitative study compares decision-making in human managers and artificial intelligence, suggesting a hybrid model for the future.

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Büşra Yiğitol (2025) studied this question.

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