Social Marketing for Social Change: Community Engagement and Policy in Preventing Women’s Killings

December 2, 2024

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Key Points

The study explores how social marketing and communication interventions are conceptualized to prevent violence in contexts with strong honor norms.
Qualitative, exploratory research design
Thematic analysis of academic publications and policy reports
Focus on intervention logics relating communication strategies, community engagement, and policy effects
Violence is sustained through patriarchal normative control systems.
Culturally aligned reframing strategies transform the meaning of honor, reducing resistance and supporting gender-equal narratives.
Involving men and boys as allies fosters the transformation of gender norms.

Qualitative research examines mechanisms of tackling violence against women through community engagement and policy impacts.

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Hafize Nurgül Durmuş Şenyapar (2024) studied this question.

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