Quality and Accuracy of Atopic Dermatitis Treatment Content on TikTok: A Cross-Sectional Analysis

Key Points

• This investigation assesses the quality and accuracy of treatment content related to atopic dermatitis on TikTok.
• Cross-sectional analysis targeting TikTok videos related to atopic dermatitis treatment.
• Evaluation of content quality and accuracy based on established health information criteria.
• Analysis of user engagement metrics, such as views and likes.
• A significant proportion of the treatment content was found to be inaccurate or misleading.
• High user engagement correlated with lower content accuracy and quality.
• Implications for patient education highlight the need for improved health communication on social media.