Analysis reveals moderate quality of semaglutide videos, indicating need for public health focus on credible information.
< .001) but not increased engagement.ConclusionsSemaglutide-related videos on TikTok and Bilibili show moderate quality, with medical professionals and institutions producing more reliable content. However, user engagement remains a poor indicator of quality. These findings call for platform governance to algorithmically promote evidence-based content and verify credible creators, while public health efforts should steer user attention from popularity to credibility, thereby protecting informed decision-making.
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Zeng et al. (2026) studied this question.
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