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May 6, 2026Open Access

Adoption and Strategic Use of Artificial Intelligence in Public Relations: A Study of PR Practitioners in Nigeria

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Authors

AAA. M. AdesinaGEG. H. Ezeah

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Overview

Survey study investigates AI adoption trends and strategic application in public relations in Nigeria, highlighting the need for training.

Key Points

  • This research aims to explore the understanding and strategic application of artificial intelligence in public relations practices.
  • Survey design used to gather data from PR professionals across various sectors in Nigeria.
  • Questionnaires focused on AI’s influence on PR operations and adoption trends.
  • Analysis based on diffusion of innovation theory to assess awareness and difficulties.
  • 87% of participants used AI through smartphone assistants, with 58% using smart devices.
  • No significant gender differences were found in AI adoption trends.
  • Regular use of AI does not equate to strategic application expertise in PR.

Cite This Study

Adesina et al. (2026) studied this question.

synapsesocial.com/papers/69fadaab03f892aec9b1e69dhttps://doi.org/10.5281/zenodo.19996243
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