What question did this study set out to answer?

This study aims to explore how generative AI can alleviate cognitive overload in sustainability-focused tourism, enhancing user well-being and eco-responsibility.

May 7, 2026Tourism ManagementOpen Access

Generative artificial intelligence for sustainable tourism: alleviating cognitive overload to foster well-being and eco-responsible behavior

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Authors

LMLars Meyer‐WaardenCentre National de la Recherche Scientifique JCJulien CloarecUniversité Jean Moulin Lyon III MFManon FerreiraCentre National de la Recherche Scientifique

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Implication

Randomized trials evaluate generative AI's impact on cognitive load and eco-responsible behavior in tourism, suggesting improved decision-making.

Key Points

This study aims to explore how generative AI can alleviate cognitive overload in sustainability-focused tourism, enhancing user well-being and eco-responsibility.
Conducted two experiments: one on trip planning and another on on-site shopping.
Assessed the impact of generative AI tools on user perceptions and decision-making processes.
Measured user trust and behavioral intentions related to eco-certified options.
Advanced generative AI tools significantly reduced information overload, improving decision-making.
Participants reported increased trust in the system, enhancing well-being and intention to continue using GenAI tools.
Simplified access to eco-friendly options promoted more environmentally responsible consumer behavior.

Cite This Study

Meyer‐Waarden et al. (2026) studied this question.

synapsesocial.com/papers/69fc2b158b49bacb8b3475e5 https://doi.org/10.1016/j.tourman.2026.105451

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Implication

Randomized trials evaluate generative AI's impact on cognitive load and eco-responsible behavior in tourism, suggesting improved decision-making.

Generative artificial intelligence for sustainable tourism: alleviating cognitive overload to foster well-being and eco-responsible behavior

Discussion

Member takes

Implication

Key Points

Cite This Study

Generative artificial intelligence for sustainable tourism: alleviating cognitive overload to foster well-being and eco-responsible behavior

Discussion

Member takes

Implication

Key Points

Cite This Study

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