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The study aims to explore maternal health knowledge and healthcare-seeking behavior among rural married women in Bangladesh.

May 7, 2026Discover Public HealthOpen Access

A qualitative study of maternal health knowledge and healthcare-seeking behaviour among rural married women in Bangladesh using the social-ecological model

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The study aims to explore maternal health knowledge and healthcare-seeking behavior among rural married women in Bangladesh.
Conducted 12 in-depth interviews (IDIs) and 3 key informant interviews (KIIs) in Salimpur village, Trishal, Bangladesh.
Used purposive sampling to select participants aged 18–35 and key informants.
Analyzed the data using reflexive thematic analysis, guided by the social-ecological model.
Identified four key themes: education as a health literacy enabler, family gatekeeping by mothers-in-law and husbands, skepticism towards restrictive cultural practices among educated women, and preference for quality care despite financial constraints.

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Qualitative study explores maternal health knowledge and behavior in rural women, indicating barriers to care.

Islam et al. (2026) studied this question.

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