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September 10, 2009Journal of Small Business Management

The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses

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Authors

WBWilliam E. BakerUniversity of VermontJSJames M. SinkulaUniversity of Akron

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Baker et al. (2009) studied this question.

synapsesocial.com/papers/69fc81623d23f8b451dd91c9https://doi.org/10.1111/j.1540-627x.2009.00278.x
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