Values and materialism as predictors of pro-environmental attitudes

There is still no consensus regarding what values and what dimensions of materialism are significant predictors of pro-environmental attitudes. Based on Schwartz's theory of values, the literature states the values that positively affect pro-environmental behaviours are: self-transcendence, openness to change, and universalism. On the other hand, self-enhancement value has a negative impact. Thus, the aim of this paper was to expand the knowledge available on the subject. To this end, the following study tools were used: NEP (New Ecological Paradigm), PVQ-40 (Portrait Value Questionnaire-40) and MVS (Material Values Scale). Study's participants counted N=476 individuals aged 18-30 (M=21,53; SD=2,94), 35% were women. Results have shown the strongest positive correlation between the value of power and materialism and a negative correlation between materialism and pro-environmental attitudes. Moreover, analyses conducted using the Student's t-test for independent samples have shown that women presented a higher level of pro-environmental attitudes, including human power and limits of nature. A regression analysis has shown that both success and centrality (materialism) have been significant predictors of pro-environmental attitudes, as well as universalism, tradition and hedonism (values). These results have practical value and may be used to shape changes in attitudes and habits relevant to climate changes.