Pro-Environmental Activities and Social Expectations in the Food Industry: A Survey of the Świętokrzyskie Voivodeship

In the face of the climate crisis, society increasingly expects companies to take action to minimize their operations' negative impact on the natural environment. The article examines societal expectations regarding environmental actions undertaken by companies in the food industry. A survey conducted on a sample of 668 respondents demonstrated that society strongly expects companies to take actions aimed at reducing resource and energy consumption. The research also showed that women and individuals over 35 are more likely to advocate for companies to take pro-environmental actions. It has been proven that individuals with solid expectations for companies to take environmental actions are more willing to pay a higher price for their products.