Research on innovative design of Mamianqun pleating process based on FAHP-QFD-TRIZ theory

This study addresses homogenization in the Mamianqun market using an integrated FAHP-QFD-TRIZ methodology. The process quantifies consumer requirements, identifying “Chinese Style” and “Easy Wearability” as core demands. QFD translates these into technical parameters centered on pleating innovation. Key technical conflicts are resolved using the TRIZ contradiction matrix and separation principles. Empirical results confirm the method’s effectiveness: final designs outperform conventional models, scoring over 2.5 points higher in aesthetic innovation and craftsmanship while enhancing wearability without compromising cultural authenticity. This structured process provides a replicable model for revitalizing traditional apparel.