This paper aims to clarify the characteristics of glamping facilities through a typological analysis of camping facilities in national parks, based on their location, spatial structure, and promotional information. To do this, camping facilities are classified into seven types based on their co-located facilities:I: glamping, II: glamping/lodging(like cottage etc.), III: glamping/camping, IV: glamping/camping/lodging, V: camping, VI: camping/lodging, and VII: lodging. The study targeted camping facilities located within Japanese national parks, investigating their location, spatial components, and the words used to convey their appeal on websites. These data were analyzed by simple tabulation, cross-tabulation, Hayashi’s quantification methods typeIII, ANOVA, and multiple comparison tests. The results showed that glamping actively utilizes the nature within national parks, providing private facilities with a high sense of luxury and comfort aimed at adults. Glamping focuses more on the luxurious accommodation experience in nature rather than on activities within nature itself. Regarding the words used to promote their appeal, the study suggested that glamping is perceived as appealing for its location in untouched wilderness. It promotes a high-quality, private accommodation experience, with an emphasis on the connection with nature and the wonderful scenery as key attractions.
NISHIMAE et al. (Thu,) studied this question.