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The study aims to analyze the marketing dynamics of Makhana in Malda District, focusing on costs and efficiency.

May 9, 2026Open Access

Marketing of Makhana: A Study with Special Reference to Malda District, West Bengal

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The study aims to analyze the marketing dynamics of Makhana in Malda District, focusing on costs and efficiency.
Examined four marketing channels for Makhana in Malda district.
Analyzed marketing cost, margin, and efficiency across different channels.
Evaluated producer's share and price spread for each channel.
Channel-I accounted for 60-70% of Makhana sales, while channel-IV had the least quantity sold.
Marketing cost was highest in channel-III and lowest in channel-IV.
Marketing efficiency was highest in channel-IV, emphasizing the need for farmer producer organizations.

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The study examines marketing channels and efficiency of Makhana in Malda District, suggesting improvements for better market access.

Kushari et al. (2024) studied this question.

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