This analysis investigates livestock product trends and SWOT factors affecting livestock marketing in India, indicating areas for improvement.
The livestock sector is multi-faceted and has been a strong engine propelling rural welfare. India is the world’s highest livestock owner at about 536.76 million with numerous livestock products, such as milk, meat, eggs, wool, leather, etc. but trade in many of these products has been rather tepid. A remunerative market for livestock products is the key to making livestock production a profitable commercial venture. This paper analyses the trends in the production and trade of primary livestock products using secondary data and investigate the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of these products.
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Shubham et al. (2022) studied this question.
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