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This research aims to explore the behavioral and contextual factors that influence household intentions to adopt renewable energy in Saudi Arabia.

May 9, 2026SustainabilityOpen Access

Investigating the Determinants of Renewable Energy Adoption: A Survey of Consumers’ Intention in Saudi Arabia

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Randomized trial examines factors influencing renewable energy adoption intention in households, highlighting policy and affordability implications.

This research aims to explore the behavioral and contextual factors that influence household intentions to adopt renewable energy in Saudi Arabia.
Cross-sectional survey of 300 household decision-makers in Saudi Arabia
Utilized Theory of Planned Behavior framework to assess determinants
Analyzed data using Partial Least Squares Structural Equation Modeling (PLS-SEM)
Perceptions of governmental policy, environmental concern, and awareness positively correlate with attitudes toward renewable energy
Policy perception shows the strongest relationship with attitudes
Perceived financial cost negatively moderates the relationship between attitude and adoption intention

Emna Gatri (2026) studied this question.

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Randomized trial examines factors influencing renewable energy adoption intention in households, highlighting policy and affordability implications.