What question did this study set out to answer?

To review the methodological framework, design options, and primary sources of error associated with implementing surveys over the World Wide Web.

January 1, 2000Public Opinion Quarterly

Web Surveys

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Authors

MCMick P. CouperUniversity of Michigan

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Implication

Methodological review examines total survey error in web-based data collection, highlighting critical trade-offs between accessibility and sampling validity.

Key Points

To review the methodological framework, design options, and primary sources of error associated with implementing surveys over the World Wide Web.
Synthesized survey design literature to categorize web survey implementations into probability-based and nonprobability-based approaches.
Evaluated methodological challenges through the total survey error framework, analyzing coverage, nonresponse, sampling, and measurement errors across online formats.
Identified coverage error as the dominant limitation of general-population web surveys due to uneven internet penetration across demographic groups.
Demonstrated that self-selection in nonprobability online panels creates substantial bias that standard post-stratification weighting cannot reliably resolve.
Characterized measurement error risks driven by interactive survey interfaces, respondent hardware differences, and browser rendering discrepancies.

Cite This Study

Mick P. Couper (2000) studied this question.

synapsesocial.com/papers/69ffcc4a2ff633f36577b0fb https://doi.org/10.1086/318641

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Implication

Methodological review examines total survey error in web-based data collection, highlighting critical trade-offs between accessibility and sampling validity.

Web Surveys

Discussion

Member takes

Implication

Key Points

Cite This Study

Web Surveys

Discussion

Member takes

Implication

Key Points

Cite This Study

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