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August 1, 1999Marketing Science

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

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Authors

RBRandolph E. BucklinСГСунил Гупта

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Bucklin et al. (1999) studied this question.

synapsesocial.com/papers/69fff595b124fe581985b530https://doi.org/10.1287/mksc.18.3.247
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