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May 10, 2026International Journal of Versatile Research and Analysis0 citationsOpen Access

Data-Driven Analysis of Influencer Marketing's Impact on Customer Buying Behavior

A Data-Driven Analysis of the Impact of Influencer Marketing on Customer Buying Behavior: A Study on Mamaearth Brand

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Authors

MMMs Vidhyambigai MDDDr.S.Sreeja Dr.S.Sreeja

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Overview

Analyzed influencer marketing effects on customer buying behavior for Mamaearth, indicating trust and engagement drive purchases.

Key Points

  • This research aims to assess how influencer marketing affects customer buying behavior for the Mamaearth brand.
  • Using a data-driven approach to evaluate influencer attributes and content factors.
  • Analysis of various types of influencers, including macro, micro, and nano influencers.
  • Influencer marketing significantly enhances brand awareness and trust.
  • Micro and nano influencers demonstrate higher engagement levels, leading to increased purchase intention.

Cite This Study

M et al. (2026) studied this question.

synapsesocial.com/papers/6a002126c8f74e3340f9c076https://doi.org/10.56975/ijvra.v4i5.705888
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Also Consider

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