Exploratory study examines digital innovation's role in fostering resilience via business model adaptation in emerging markets.
Key Points
This study aims to explore how digital innovation facilitates organizational resilience by enabling ongoing business model adaptations in emerging markets.
Exploratory single-case methodology focusing on Hema, a retail subsidiary of Alibaba Group.
Analysis based on multi-source qualitative data regarding digital innovation practices and business model adaptations.
Development of a process model linking digital innovation, business model adaptation, and organizational resilience.
Identified a three-stage resilience pathway: resilience asset accumulation, potential development, and capability manifestation.
Revealed that digital–physical integration and data-driven operations significantly support business model adaptation.
Highlighted the importance of C2B/C2M collaboration and ecosystem data sharing for enhancing organizational adaptability.