A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》

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Key Points

This study aims to empirically analyze visitor acceptance and experience structure based on the quality-value-loyalty chain model.
Conducted frequency analysis, Kruskal-Wallis test, and Spearman correlation analysis.
Analyzed perceived value dimensions including therapeutic, educational, and playful values against visitor satisfaction.
Examined the impact of exhibition themes and storytelling on perceived experience quality and satisfaction.
Therapeutic value showed a significant positive correlation with exhibition satisfaction (p<0.05).
Educational and playful values had significant negative correlations with exhibition satisfaction (p<0.05).
Exhibition satisfaction was strongly correlated with immersion in the exhibition, indicating its role in motivating repeat visits.

Investigates visitor satisfaction and engagement in digital illustration exhibitions, suggesting social media's role in experience sharing.

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YOON et al. (2026) studied this question.

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