Abstract: The Indian insurance industry has witnessed significant transformation driven by digitalization, rising consumer awareness, and regulatory evolution. This study undertakes a comprehensive competitor analysis of two leading insurance companies — ICICI Prudential Life Insurance Company Limited (life insurance segment) and Star Health and Allied Insurance Company Limited (health/general insurance segment) — within the operational context of ValuePlus Technologies Private Limited's digital platform, AssetPlus. Using secondary financial data sourced from published annual reports covering the period 2021–2025, the research employs ratio analysis, comparative balance sheet analysis, and common size analysis to evaluate financial performance, profitability, liquidity, and solvency. The findings reveal that ICICI Prudential demonstrates stable profitability and strong solvency margins, while Star Health exhibits rapid premium growth accompanied by increasing pressure on profitability margins due to elevated claim ratios. The study identifies strategic opportunities for FinTech-based insurance intermediaries such as AssetPlus in optimising insurance distribution partnerships, enhancing product offerings, and expanding market reach in the evolving Indian insurance ecosystem. Keywords: Life Insurance, General Insurance, FinTech, Competitor Analysis, Financial Performance, ICICI Prudential, Star Health, AssetPlus, Ratio Analysis, Insurance Distribution, India. Title: AN ANALYTICAL STUDY OF COMPETITOR PERFORMANCE IN THE LIFE AND GENERAL INSURANCE INDUSTRY WITH REFERENCE TO FINANCIAL RATIOS, GROWTH, AND OPERATIONAL EFFICIENCY Author: Pugazhenthi .M, Dr.M. Kotteeswaran International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 14, Issue 1, April 2026 - September 2026 Page No: 323-330 Research Publish Journals Website: www.researchpublish.com Published Date: 07-May-2026 DOI: https://doi.org/10.5281/zenodo.20070369 Paper Download link (Source) https://www.researchpublish.com/papers/an-analytical-study-of-competitor-performance-in-the-life-and-general-insurance-industry-with-reference-to-financial-ratios-growth-and-operational-efficiency
.M et al. (Thu,) studied this question.