This content analysis examined portrayals of scientist characters in 14 television programs popular among or likely to have been viewed by middle school—age children. While male scientists significantly outnumbered and appeared in significantly more scenes than did female scientists, males and females were depicted similarly in reference to professional position, marital status, and parental status. Gender-stereotyped behavior was largely absent in portrayals of scientist characters. Additionally, both male and female scientists were portrayed most often with the wishful identification attribute of intelligence. Implications for middle school—age children’s perceptions of scientists and for cultivating girls’ interest in science careers are discussed.
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Long et al. (2010) studied this question.
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