Purpose Classifying and evaluating the central ideas of strategic management (the basic tools for managers) is an ambitious project. Judging them by their impact, utility, and longevity, this study selected ten big ideas. Design/methodology/approach The author, who has 40 years of experience with large US, Canadian and Puerto Rican firms, reviewed the literature and interviewed a number of senior practitioners to collect current opinions. Findings The article should spur discussions among researchers and practitioners about alternative big ideas that belong on their own most‐significant list. Practical implications This list is valuable to practitioners who want to become familiar with and use a full range of strategic management tools and analytic options. Originality/value The evaluations of the strategic management tools and techniques are up to date and are based on practical experience.
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Robert J. Allio (2006) studied this question.