Highlights• We examine the impact of a bespoke free swim programme for young people that focussed on addressing health inequalities and value for money for managers.• Removal of price had a market penetration impact.• The cost of subsidising swimming outside the national programme was six times more expensive than national programmes.• Other than health benefits for some participants, there was little change in any other, wider social impacts from the programme.
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Bullough et al. (2014) studied this question.
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