Creativity and Culture: A two way interaction

Different manifestations of the impact of culture on creativity are discussed and illustrated by empirical studies. They include: (i) conceptualisation of creativity on both the explicit and implicit levels; (ii) attitudes towards creativity and values attached to creativity; (iii) channelling creative endeavour through different domains of human activities; and (iv) socialisation processes and educational goals and practices. It is argued that creative expression is a universal human phenomenon that is firmly grounded in culture and has its own profound impact on culture itself. The effects of culture on creativity are presented within an interactive model that, besides culture, also incorporates historical, societal and individual factors. Methodological dilemmas involved in cross-cultural studies of creativity are also discussed.