Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of WOM. This paper describes online interpersonal influence or electronic word of mouth (eWOM) because it plays a significant role in consumer purchase decisions.
No takes yet. Share an insight, caveat, or question.
Jalilvand et al. (2011) studied this question.
Synapse has enriched one closely related paper. Consider it for comparative context: