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May 12, 2026Open Access

Impact Of Digital Marketing On Customer Buying Behaviour: A Study With Case-Based Evidence

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Authors

ABAyisha Banu

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Overview

Case-based evidence reveals digital marketing significantly influences consumer choices, indicating its importance.

Key Points

  • The aim is to examine the impact of digital marketing strategies on consumer buying behaviour through case studies.
  • Analyzed secondary data from major platforms like Amazon, Instagram, and Flipkart.
  • Utilized case studies to support findings about digital marketing influence.
  • Investigated factors such as advertising, social media engagement, and online reviews.
  • Found that substantiated advertising and social media engagement shape buying opinions positively.
  • Identified that online reviews and promotional discounts significantly influence purchase decisions.
  • Concluded that digital marketing has a strong, positive impact on consumer buying behaviour.

Cite This Study

Ayisha Banu (2026) studied this question.

synapsesocial.com/papers/6a02c394ce8c8c81e9640f2dhttps://doi.org/10.5281/zenodo.20109284
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