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February 25, 2020British Food JournalOpen Access

What drives consumer demand for rice fragrance? Evidence from South and Southeast Asia

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Authors

SBSubir BairagiMDMatty DemontMCMarie Claire Custodio

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Bairagi et al. (2020) studied this question.

synapsesocial.com/papers/6a03396fd2181737fb9e2fffhttps://doi.org/10.1108/bfj-01-2019-0025
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