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June 1, 1992Social Psychology Quarterly

The Self-Regulation of Attitudes, Intentions, and Behavior

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Richard P. Bagozzi
Richard P. BagozziRoss School

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Richard P. Bagozzi (1992) studied this question.

synapsesocial.com/papers/6a035b35bc3ffe278e656756https://doi.org/10.2307/2786945
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