Integrating job search behavior into the study of job seekers’ employer knowledge and organizational attraction

This paper reports on a study about the impact of job search behaviors and employer knowledge on organizational attraction during recruitment. A time-lagged study was conducted among job seekers from a Singaporean business school. Results indicated that preparatory job search (PJS) behaviors influenced organizational attraction through employer familiarity. PJS also moderated the effects of two-types of images – employer creativity and people focus – on organizational attraction. These findings imply that a recruitment strategy needs to consider PJS and the specific type of employer image when communicating employer-based information.