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The study examines how avatars affect social presence and interpersonal trust in online collaboration settings.

Avatar-Mediated Networking: Increasing Social Presence and Interpersonal Trust in Net-Based Collaborations

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The study examines how avatars affect social presence and interpersonal trust in online collaboration settings.
Comparative analysis of communication modes: text chat, audio, audio-video, and avatar.
Integration of a real-time communication window with avatar interface in a shared collaborative workspace.
Microanalyses of nonverbal activity and visual attention were conducted during interactions.
Significant differences were observed between text chat and other modalities in terms of perceived intimateness and trust.
Higher levels of visual attention were noted in both avatar and video modes compared to text and audio, especially at the start of interactions.

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Analyzes avatars' impact on trust and communication in net-based collaborations, suggesting improved interactions.

Bente et al. (2008) studied this question.

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