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Purpose The current study aims to ascertain how green entrepreneurial orientation (GEO) affects green innovation performance (GIP) through the mediating mechanism of the knowledge creation process (KCP) and whether or not these associations can be strengthened or hampered by the moderating impacts of resources orchestration capabilities (ROC). Design/methodology/approach The research used data from managers at various levels in 154 manufacturing enterprises in Pakistan to evaluate the relationships among the constructs using hierarchical regression analysis and moderated mediation approach. Findings The study indicates that GEO substantially impacts firms' GIP. GEO and GIP's relationship is partially mediated by two KCP dimensions: knowledge integration (KI) and knowledge exchange (KE). Furthermore, ROC amplifies not only the effects of GEO on KE but also the effects of KE on GIP. The moderated mediation results demonstrate that KE has a greater mediating influence on GEO and GIP when ROC is higher. Research limitations/implications To better understand GEO's advantages and significance, future studies should look into the possible moderating mechanisms of environmental, organizational culture/green capability in the association between GEO, KCP and GIP. Practical implications The research helps expand the field of green entrepreneurship and GIP literature by providing a deeper knowledge of GEO and offering insight into how to boost GI in manufacturing firms. Originality/value This research helps fill in knowledge gaps in the field by delving further into the mechanisms by which GEO promotes GIP, both directly and indirectly, via the mediating role of KCP and the moderating impacts of ROC.
Idrees et al. (Fri,) studied this question.
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