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April 30, 2026The Journal of the Korea Contents AssociationOpen Access

Factors Influencing Continuance Intention and In-App Purchase Intention in Location-Based Augmented Reality Games

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Key Points

The aim is to explore factors influencing users' intentions to continue using and make in-app purchases in location-based augmented reality games.
Online survey with 285 users of Pokémon GO
Analysis of responses focusing on satisfaction and engagement
Assessment of direct and indirect effects on continuance and purchase intentions
Enjoyment and Pokémon content engagement directly affect continuance intention
Continuance intention mediates the effect on in-app purchase intention
Physical activity, envy, and Pokémon content engagement directly influence in-app purchase intention

Implication

Explores user intentions for continued play and in-app purchases in augmented reality games, indicating different influencing factors.

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Cite This Study

Gyu-Dong Lee (2026) studied this question.

synapsesocial.com/papers/6a04141c79e20c90b4444448 https://doi.org/10.5392/jkca.2026.26.04.367

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Keep reading

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Antecedents of Continuance Intention and In-App Purchase Intention in Free-to-Play Mobile GamesOriginal Research · 2025
2Game on: Exploring the impact of gamified features on travel app continuance intention2024 · 2 citations
3Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk2024 · 4 citations
4Personal Innovativeness and Perceived Usefulness: Key Drivers of Satisfaction and Continuance Intention in the Roblox Metaverse2024
5Antecedents and consequences of sending and receiving information in mobile gaming appsOriginal Research · 2022 · 3 citations

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