Factors in the Popularization of Korean Church Music in the New-Media Era -Focusing on YouTube Consumption Structure and Platform Internalization-

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This research aims to identify factors leading to the popular accessibility of Korean church music in the new-media environment centered around YouTube.
Analyzed church music videos collected with the keywords '찬송가·복음성가·CCM' from 2005 to 2024.
Categorized videos into worship, lyrics, and playlist types, then reanalyzed based on view count and video length.
Investigated changes in consumption patterns from single tracks to playlists, reflecting expanded listening outside of worship.
Change in consumption from individual songs to playlists indicating longer listening times outside of worship contexts.
Worship and long-form videos show integration with online worship formats, signaling a tendency towards background listening.
Viewing time concentration on major channels reflects a transition of church music into a 'platform genre' that merges faith and daily discourse.

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Examines factors influencing access to Korean church music via YouTube, suggesting new consumption patterns.

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Jeong et al. (2026) studied this question.

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