Understanding Northeastern United States dairy farmers’ adoption of alternative management practices

Alternative dairy management practices are often touted as avenues for achieving environmental, social, and cultural sustainability in the unique Northeastern United States dairy market. Some of these management practices, like selling into alternative markets, becoming certified organic, and grazing, are specifically outlined by researchers and policymakers as opportunities for farmers in the Northeast. This research uses the thematic analysis of 25 semi-structured interviews to develop an understanding of farmers’ attitudes toward and willingness to adopt these management practices. Participating farmers represented a range of farm size, location, and attributes, including those who used some, all, or none of these practices. Themes developed from this data relate to practicality, farmer values, the importance of local food availability, and the need to reshape consumer interaction and education. The need to expand dairy marketing opportunities and pathways is illustrated through descriptions of farmers’ experiences. This research explores novel perspectives of how the confluence of perceived value and practicality of alternative management practices can contribute to the long-term sustainability and viability of the dairy food system in the Northeast.