Social marketing in a time of climate breakdown

Purpose This paper offers a viewpoint of the role of social marketing in addressing global warming challenges. Design/methodology/approach NA Findings The authors find that the breadth and depth of social marketing’s tools and techniques can offer a great deal to the challenges of the biggest issue facing the planet. Research limitations/implications NA Practical implications This paper offers food for thought for all of the authors – professionals, academics and readers from any walk of life interested in contributing Social implications NA Originality/value The authors hope that the way in which they bring together their ten ideas makes a contribution.