Corporate Social Responsibility: reinventing the meaning of development?

Corporate Social Responsibility (CSR) has been adopted as an approach to international development. But who does it benefit and in what ways? Most importantly, does it allow certain interest groups to redefine the meaning of international development success? This article examines the historical relationship between business and development and compares how expectations of business as exemplified through CSR practices differ from those in the past. It then looks at the role and expectations of business in developing countries and proposes two tests for assessing if CSR makes a positive contribution to development goals based on whether it redefines the meaning of good business practice in the interests of the poor and marginalized, and if it helps development practitioners to manage more effectively the possibility and consequences of global capitalism for poor countries. The article argues that the interests of business are not adequately aligned with those of the poor, and explains why CSR does little to redress this. It argues that the business case in some instances overrides the developmental case for certain actions, and that business thinking is increasingly evident in the policies and practices of international development. Although CSR may have a positive contribution to make in some circumstances, its limitations need to be understood if development's case for involving business is not to be subsumed by business reasons for engaging with (and by-passing) developing countries.