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Posters are visual aids that are well suited to use as independent sources of information or as support for other presentation formats. By design, the message displayed is brief, constant, and interactive with the viewer. Guidelines for developing a poster include careful delineation of content, knowledge of audience needs, and the environment or setting for the poster. The application of basic design elements, such as simplicity of composition, attractive color combinations, and title spacings, results in a presentation mode that is both attracting and lingering.
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Duchin et al. (1990) studied this question.
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