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May 14, 2026Open Access

Algorithmic Pragmatic Rationality: Street-Level Entrepreneurship in the Bazaar Economy on TikTok

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Authors

VLVincenzo LuiseCFCristiano Felaco

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Overview

Randomized trial explores algorithmic engagement and economic strategies in street-level entrepreneurship on TikTok, highlighting survival tactics.

Key Points

  • Investigate how street-level entrepreneurs interact with TikTok’s algorithm to enhance economic participation.
  • Conducted semi-structured interviews with 16 street-level entrepreneurs using TikTok for business promotion.
  • Adopted a user-centric perspective to analyze entrepreneurs' perceptions and engagement with the algorithm.
  • Explored emotional costs and strategic approaches in the context of the bazaar economy.
  • Participants display varied assumptions about TikTok’s algorithm related to content visibility and virality.
  • Engagement practices highlight a balance between leveraging algorithmic logic and the emotional toll of maintaining visibility.
  • Found that algorithmic engagement reflects a survival-oriented rationality in marginalized economic contexts.

Cite This Study

Luise et al. (2025) studied this question.

synapsesocial.com/papers/6a056795a550a87e60a1fb27https://doi.org/10.13136/isr.v16i16s.1007
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