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This article proposes that the term “ethnic entrepreneur” should be defined by the levels of personal involvement of the entrepreneur in the ethnic community instead of reported ethnic grouping. It hypothesizes that significant differences in personal and business characteristics will surface between the most community-involved and least community-involved ethnic entrepreneurs. T-tests were done on 112 Asian and Latino entrepreneurs split into top and bottom quartiles on the personal involvement scale. Results showed several significant differences between the two groups on variables relating to the entrepreneurs' background characteristics, business-related goals, cultural values, business strategies, and business performance.
Chaganti et al. (Mon,) studied this question.